About
Hello
– my name is Eva-Lotta
I’m a freelance UX consultant and Digital Art Director, born and raised in Germany, but now living in London, UK.
Before going freelance in August 2010, I worked for Skype as Design Lead for Skype for Business and for Yahoo! as an Interaction Designer. Before moving to London, I spent my days a lead web and interface designer for Kahn + Associates, an agency specialised in Information Architecture and Interface design in lovely Paris.
For the last few years, I’ve been focussing on User Experience, Interface and Web design, but I also love doing graphics and illustration. I keep developing these skills and interests in my personal projects, which normally act as a more playful counterbalance to my “serious”, very structured work in my day job. These little side projects are also perfect playgrounds for learning and trying out new stuff.
Besides being interested in visual things, I have got a particular fondness for languages. I love speaking English and French, and I recently started learning Spanish.
What fascinates me about languages is their structure and logic on the one hand and the fine details and nuances of expression on the other. It all comes down to grammar, vocabulary and style: Grammar and vocabulary are the indispensable foundation; style brings it to life and makes it special, but only the combination of the two creates both meaning and beauty.
The same is true for design. Good design needs a sound basis (which can be many things, depending on the kind of project: a good concept, a well crafted Information Architecture, semantic and clean code, meaningful content, …), details and nuances are important (think of well treated typography with all its details that can make such a difference) and visual style can give it personality and make it stand out.
When I’m not thinking about (or actually doing) design, I love travelling, spending time with friends, going to concerts, exhibitions or for a walk in the park.